They have been trusted advisors across legal, corporate and government sectors connecting the power of great people for over a decade. And to celebrate their tenth year in business, they approached us for a rebrand and new website to reflect their rapidly growing business.

The brand and strategy we created taps into the idea of EG as an industry leader, setting the benchmark for success in their field. As part of this brand strategy process, we decided to create a secondary logo for Empire Group that would focus solely on the acronym ‘EG’, to signify the brand’s place as a business leading by example. This symbol also became a significant design element throughout their collateral, creating a cohesive hub of branded marketing material.

We paired bold, modern fonts with confident colours to portray the brand as established market leaders, leveraged across their website and collateral. With our help, EG realised a brand identity synonymous with longevity and leadership.